Client: Bruntwood Works and Trafford Council
The plans for the transformation of the former Kellogg’s factory site in Stretford into a residential-led mixed-use neighbourhood include a primary school, workspace, hotel, public realm, a park and retail offerings that will form the backdrop to a diverse and thriving community.
The Campus Quarter is at the heart of the 120 acre Trafford Civic Quarter Masterplan, also drawn up by FCBStudios, and provides a rare opportunity in Trafford to develop at a city-making scale.
The ‘processional route’ linking Lancashire Cricket Club with Manchester United’s Old Trafford stadium runs alongside the site and the UA92 college is a key part of the existing site. Responding to these landmarks, and connecting to an existing local sense of place, the proposals seek to embody the best of Trafford, the unique history of the area and create an authentic character for The Campus Quarter.
In defining a character for the development, we closely observed the local architecture to draw a contemporary architectural language. Our designs focus on materiality, detail and craft to create buildings that instil a sense of timelessness, permanence and longevity with a solidity and mass that bears a family resemblance to the existing local architecture.
Once completed, the area will provide much-needed housing, community and economic amenities that will support the sustainable long term growth of the area. Pedestrian and cycle routes and public green spaces within the neighbourhood will be transformative and help the site, which has long been an island in the city, become a well-integrated part of Trafford.